April 26th, 2017
What a pain in the ass that is. What you name a company turns out to be even harder than naming a child, as you can call the child the same thing someone else has, without triggering talks with trademark attorneys.
It looks like I am now in possession of an environmental consulting company called "Enviro-Verse Ltd.", with a tag line like "We consider a universe of options to solve your problems." or "We write all our reports in Verse." The second part should even be fun! Iambic pentameter stories of gas plants! It reinforces the drive to write concisely, cus it's hard.
"The tank did leak of condensate in spring.
The operators tried to keep it small.
It didn't matter to the spill that much.
A tank that bursts is hard to stop in flood.
The ground did soak a large amount of juck.
And benthic beasts did have a deathly time.
As time went on, the benthic world came back.
And now the site is burdened not, by juck.
Hmmm, maybe not, I'd have to bring in a bunch of archaic language to seem more Shakespearean. Limericks are more my thing. I can keep the first two lines that way with date change.
The tank did leak of condensate in fall
The operators tried to keep it small
but the tank did burst
and Fire safety came first
so benthic loss did leave a deathly pall.
More fun, but I'd need a lot of limericks to describe the site. I think I'll try for more of a free verse thing on paid work.
Anyway, the name thing. Once you ask someone a suggestion, they've either done it themselves and are scared by the concept of doing it again, so offer a no comment, or they become a fountain of little bits of knowledge they've read about or seen somewhere.
Take the symbolism of Earthwyrm Environmental - alluding to an earthworm as a sensitive receptor to anthropogenic impacts, leading to a logo of a dragon looking into a crystal ball in the shape of the earth - reinforcing the forward looking, predictive nature of useful consultancy. Plus Dragons are just cool.* It should be a great name to stick on a company!
And yes, that's pretty much a quote out of somebodies mouth (ok, mine), trying to justify Earthwyrm Environmental as a name - mostly cus Dragons. Most people didn't like it, but I think they were over thinking the whole thing. I figure the name means what we make it mean, but am realistic enough to know that we may want to knock on some doors of people we don't already know at some point, and it might seem a bit cutesy (how dragons are cute passes me by), especially if they don't get the wyrm thing.*
I'm thinking of just registering that name anyway, and if I want to separate some work into a bankruptcy remote vessel, I could put it there. I can even rationalise booking a name with an MBA like reason, just cus I like it! People is weird.
Unfortunately, these actions mean the possibles are locking down into realities. Realities have no where near the flexibility of possibles, so there will be Hassles that start to force their way into my world. My world has been delightfully Hassle remote so far this year, so it will be interesting to see what my brain does when they start to appear again.
For those that don't know/remember/been introduced to it, I have a specific definition of Hassle - you only have so much Focus, or time/ability to pay attention to things - and you have a large number of Interests, things you like to spend time on. Anytime reality conspires to force you to spend some of your limited Focus on something that isn't an Interest, it's a Hassle. It can even be a Hassle when your Focus goes from something you are more Interested in, to something of less Interest.
Limiting Hassles is a huge driver of human evolution. Mean, some people have no interest of sitting in a car going nowhere because of traffic, but they kind of like driving. They will go kilometers out of their way, and take longer to get to their destination, if that will lead to less time spent in unmoving traffic - more total time spent, but less time doing an anti-Interest. More of that person's time gets spent, but less time gets spent on the slightly less pleasant choice, so that person makes a perfectly reasonable decision, based on the weighting of relative Hassle. Have I mentioned that people is weird?
* Wyrm is a dragon in Beowulf and Tolkien and stuff.